Neuromarketing Firm: The Subconscious Salesman
The topic of Neuromarketing has come up a lot in blog posts and conversation lately, so what exactly is Neuromarketing, and why is it becoming such a valuable tool in gauging the temperature of your audience?
One could surmise that Neuromarketing is the study of how the brain consumes and reacts to marketing stimuli, hence the name. Researchers use technologies such as biometrics and a range of other sensors to measure brainwave activity while exposed to a series of images and ads. Neuromarketing firms have integrated this research into their marketing strategies and methods to better craft, deliver, and hone in on what consumers are reacting to the most.
Neuromarketing Firms in the New Millenia
Fluency is key when thinking about neuromarketing research. It’s proven time and time again that the average human brain prefers things that are easy to process and understand. To better understand the different aspects of fluency and how it applies to image placement, let us take a look at how the simple art of properly placing images or words in an ad can manipulate brand likeability.
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
- 40% of people will respond better to visual information than plain text.
- Neuromarketing firms who use infographics grow in traffic an average of 12% more than those who don’t.
The ‘Mere-Exposure Effect’ is yet another self explanatory term. It is based on the principle that the frequency by which people are exposed to something, they tend to develop a preference for that idea or object because they are more familiar with it. It’s only logical that the most obvious utilization of the mere-exposure effect is in advertising and marketing. A study that dates as far back as the 1930’s proved that each time a person encounters a word, they subconsciously pronounce it to themselves… kind of a ticker tape inside your mind. It was found that through repetition they eventually are more comfortable with that word, thus evoking positive feelings towards that idea. In the world of advertising and marketing, the simple repetition of an idea or image is enough to create a ‘memory trace’ in the consumer’s mind, subsequently affecting their behavior and tipping it in the favor of the business owner.
Go Big L.A. is a neuromarketing firm with a long history of success exposing businesses to new & existing customers. Please visit us today at gobigla.com or call 1-888-373-5696