3 Compelling Reasons Social Media Marketing Works
Nowadays you will find businesses questioning whether or not social media marketing truly works and if their business even needs this revolutionary marketing strategy at all.
Every business needs social media marketing. All end results with this tactic are positive for every growing business. In this article THREE of the best reasons to get your business on social media will be covered.
The Benefits of SMM
Did you know that 316.2 Million* people live in the United States Of America and that 56% of Americans have a profile on a social networking site? This means that with social networking you have the power to reach over 158.1 MILLION Americans. This number is only true if your company is limited to America. World wide there are 1.73 Billion People on Social Networking. As you can see one benefit from Social Media is the power and reach you have to take your business to the next level. The next reason is the amount of consumers who are influenced by social media.
For all the businesses that say social media does not affect their business negatively or positively, think again. One platform in particular is known for helping businesses increase their customer base exponentially: Facebook. This Networking Platform is proven to be the most addicting out of all of them with users checking their profiles more than 5 Times a day. 47% of Americans say that Facebook is not only an influencer of their purchase, but is in fact the main dictator in what they buy. This platform is a huge marketing place and over 70% of Marketers say they use it to obtain new business. Sales through Social Media Marketing is a good way to obtain new customers or clients through engaging in the Social Networking marketing place. Another example of why this new Marketing Strategy is huge is because you can create a brand and build a reputation through this process.
Up next, reviews, the most scary obstacle a business can face. 71% of Consumers change their perception on a company based on the nature of the reviews. This means that if your business has some negative reviews you are in TROUBLE. If you get negative reviews the most important thing anyone can do is respond, apologize, and clear up anything that happened. If a company takes the time to respond to a negative or good review it shows that the company is a good business and values the consumer’s opinion and experience with them. More than 87% of consumers described reviews as a reinforcing decision for their purchases or services while 80% of these consumers have decided not to purchase a product or service because of negative content they have viewed on the internet. Reviews can be a company’s best friend or their biggest enemy, it all comes down to the service they provide and the quality of the product and service they sell.
When your business is questioning whether or not they should engage in Social Media marketing tell them the answer is YES. With Social Media marketing the opportunities are endless and can take your business to the next level with the right team of marketers behind it. So, why settle for less, when you can have as much as you want with Social Media marketing? You can reach over 1.73 Billion people through Social Networks so start expanding today!