Why SEO Generates The Best Leads For Your Business
Every month, there are 100 billion searches performed on Google. That’s right… 100 billion… EVERY MONTH.
That’s a billion reasons to make sure you are doing Search Engine Optimization (or SEO). In fact, of all the marketing strategies out there, SEO may be the smartest and most cost-effective. By the end of this year, businesses will spend the lion’s share of their online marketing budget on SEO and PPC (pay-per-click ads). And for good reason. Google’s where the money is. Search engines bring the traffic, leads and real business.
No doubt there is a rhyme and reason to every marketing channel and strategy. Maybe email is the best way to promote a special offer, or Twitter is the best way to execute an online contest. However, search engines have proven to be very successful at delivering long-term, ongoing value at a very low cost. The businesses that don’t invest in SEO leave a lot of cash on the table.
SEO generates more leads than most marketing channels… at a fraction of the price. After all, 81% of shoppers conduct online searches before making big purchases. While it’s a good thing for an eCommerce company, service provider or major brand to be on social media, television & radio, it’s a great thing for them to be on Google.
Many businesses put all their marketing eggs in one basket. Most firms will first test the waters with a Google AdWords Campaigns… and sure, AdWords is a quick way to gain some exposure. However, it is proven that organic SEO campaigns are more affordable, have higher conversion rates and show much longer lasting results. For example, if you stop paying Google AdWords, what do you think will happen? All your website exposure or traffic will end instantly. In comparison, when Go Big ranks you organically, many of these rankings will last for months… or even years. Also, on average, only 6% of people click on paid search engine results, compared to 94% for organic search engine results.
The smartest choice for your marketing dollars should be obvious.
A person scrolling through their Instagram feed or watching their favorite TV show is not as likely to turn into a lead as a person Googling your product or service. The owner of an electronics store with a goal to sell high-definition televisions, for instance, will get many more qualified lead
s if their website ranks on Google for the keyword “buy HD TV” versus if their Facebook page has a lot of Likes.
SEO converts amazingly well compared to most marketing channels. It’s not just that Google delivers leads, but those leads also convert at an above-average rate. On average, businesses see an impressive 20% conversion rate from organic traffic, with 70%+ of marketers reporting excellent or good ROI from SEO in 2015. This proves even truer when you look at mobile searches. SEO conversion rates on mobile devices increased 29% during the past year alone.
Are these statistics really surprising, though? When a person types a search into Google or Bing, they demonstrate their “user intent.” If you know what the intent of a user is, you can create website content to match it exactly. This is a powerful concept for marketers! Consider the following scenario — a mother is planning a family vacation but has yet to pick a destination. She uses Google to do everything from research to booking the trip. A travel company can create SEO website content that recommends family vacation destinations, as well as cheap airfare and hotels, and be there for every part of her journey.
SEO helps all your marketing efforts, both on and offline. In fact, the best way to increase the number of qualified leads for your business is to use multiple marketing channels, not just one.
A mattress firm, for example, may promote their winter sale on Facebook and to their email subscribers during the month of December, in addition to ranking on Google for keywords like “affordable queen mattress” year-round. Another example – a local barber shop may use a combination of organic SEO and paid search to show up in top positions for as many relevant keywords as possible.
Creating, executing, and evolving an SEO strategy takes time, effort, and skill, but as you can see, the rewards speak for themselves. Go Big L.A. offers SEO services that will not only increase your Google rankings, but benefit your bottom line.
Organic SEO = Real Business.
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