Reputation Management is Becoming a Marketing Industry Standard
Reputation Management is quickly topping the priority lists of Marketing Firms and business owners alike. Review sites such as Yelp, are making their presence known, and for good reason. All of us have been down the Yelp funnel at one point in time. What most people didn’t realize at first glance is that Yelp and other likeminded review sites are one of the hugest reference points for consumers nowadays. Only in the past couple of years have Marketing types started to utilize this phenomenon to further their client’s businesses.
Once considered just a review site to check out the best Thai restaurant or local body shop in your area, now it’s becoming abundantly clear that business owners should take these review sites seriously and start to use it to their advantage. Any well-rounded and knowledgeable Marketing firm should insist that their client’s retain a well executed reputation management strategy if they want to increase sales and stay a step ahead of the game in their respective fields.
Benefits of Reputation Management :
- Gold stars equal more foot and web traffic – For years businesses have relied on word-of-mouth to garner new customers. Gone are the days of this old practice. Now it’s as simple as visiting a review site, searching in that area, and honing in on the business that has wrangled the highest star rating.
- Literally read your customer’s minds – You could always rely on a comment box or hear from in-house customers about how your business is either good or bad. Why do that when you can read your target consumer’s minds on the good old internet? Now you can scroll and sift through tens of hundreds of reviews that are designed to give you a better idea of what to improve upon and what to stay true to.
- Harness the power of the reviewers – The future of your business has always depended on the quality of your service or product, right? The simple nature of the beast is – up your status on Yelp and the clients will, more likely than not, follow.
Try to look at review sites as the pied piper of Marketing. Use these sites to your advantage. Insist that whomever is in charge of your online Marketing be knowledgeable about how to properly manage your online reputation. The future growth of your business depends on it.
Place Reputation Management at top of your priority list when thinking about your online presence.
Ride the wave of social media and review sites. They are not the enemy, more so they are here to help your business flourish.