Posts Tagged "social media ads"

What is a Twitter Card Validator and how to use it?

So, what is a Twitter card validator? To know that, first, you will need to understand what a Twitter card is. Don’t…

What does crypto have to do with SEO and PPC?; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would…

How to write ad copy that actually converts (and 3 major mistakes to avoid)

When it comes to creating ads that convert searchers into customers, many advertisers dive in to structure, testing, and more, and gloss…

Search marketing in the dark: Google, give us more data!; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would…

Google to sunset Expanded Text Ads (ETAs) in June 2022

Beginning in July 2022, advertisers will no longer be able to create new ETAs or edit existing ETAs in Google Ads according…

Everything You Need to Know About AI Copywriting (& Get Your Content Team On Board Too)

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere…

The Complete Guide to Designing Visually Stunning Content (Even If You’re Not a Graphic Artist)

Let’s face it: a picture really is worth a thousand words, but an image you made yourself? Priceless.   Compelling images create…

Four tools to check for title changes in the SERPs

On August 24, Google confirmed that it changed how it creates titles for search result listings. The confirmation came roughly a week…

Landing Page Traffic: How to Capitalize On A Rush of New Visitors

When you get a massive rush of landing page visitors, it’s common to have one of two feelings: “Awesome! Keep the traffic…

3 Tips for Building a Mobile-Friendly Landing Page

You ever visit a website on your phone that’s clearly not optimized for mobile? The text’s too small to read without zooming…

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