Website Design, Development and the Separation of Services
Ah, the mythical one-man web design & development company. Sounds promising.
Unfortunately, he’s almost always a jack of all trades and master of none.
Professional website development employs a vast array of defined skillsets. A single provider will never be the appropriate choice for all your web development needs.
Let’s start with your website logo.
A professionally trained logo designer will never set up your design in Photoshop. Logos need to be designed in Illustrator in a vector format. Vector is a lossless format. What this means is you can blow your logo up to the size of a building without losing any quality. So… not only will your logo look fantastic for web applications, it will be suitable for large format printing as well.
Next, we have your website design.
Your logo designer will sometimes be able to tackle this massive undertaking – but more often than not, a professional logo designer will come from a print background. Print and web graphics are conflicting methodologies.
Print graphics are designed at a very high resolution (a minimum of 300 dpi) or in a lossless vector format. Web graphics are traditionally created in Photoshop and then exported at a measly 72 dpi. A website designer is not typically the best choice to handle your logo design (or vice versa).
Ok, next we move on to the website development.
Wait, isn’t that exactly the same thing as website design?
Website design is the creative side: the look, the style, the colors, the branding. This is also referred to as the frontend.
Website development is the analytical, technical side: the gears of the machine that keep your website running like a champ. This is also referred to as the backend.
Single source providers who work on both the creative & coding sides are being disingenuous: both to you and themselves. These are two completely different methodologies and I personally have never met an individual who is equally adept at both.
Finally, we move on to the marketing & promotions.
An attractive, functional website without the promotions behind it is worthless.
It is essentially invisible.
There are 3 primary website marketing categories: search engine optimization, search engine promotion and social media marketing. Of course, there are other specialty niches (including pay-per-click campaigns) but let’s focus on these primary methods at the moment.
SEO is on-site optimization. This includes coding improvements, speed assessments, meta tags, title tags, headers, page content optimization, landing pages, XML sitemaps & schema.org implementation.
SEP is your off-site promotions, including search engine submissions, high quality backlinks, blogs. articles, press releases, pinging and RSS feed creation.
Social Media Marketing is another part of your off-site promotion but is a highly specialized skillset that deserves it’s own categorization. Social media marketers are hypemasters, generating a consistent buzz around your brand. This buzz translates into better search engine results over time.
Occasionally, an individual will be extremely well-versed and capable in all these aspects of promotion, but even here we prefer to assign the ideal specialist for each stage of your campaign.
At Go Big L.A. every stage of your project is handled by dedicated & consummate professionals. Your project will never be sidelined by cheap or amateur providers. We believe in quality work delivered within your budget and timeline. Expect the VIP Treatment.
Website design, development & marketing. Done Right.