Why Do Brands Prefer Instagram Over Other Social Media Platforms

May 21, 2021

With 4.2 billion users, social media is now witnessing astronomical growth. It has become a mandatory medium for businesses to reach out to their target audience. And that’s because the massive world of social media has made it incredibly easy to make fruitful connections for online business.

But even in this social media crowd, there is one specific outlier making an astounding cut leaving its competitors behind. Yes, you guessed it right! Instagram has tightened its grip and is outshining other giants.

I need not bicker you how addictive Instagram is these days! It has ephemeral and evergreen content types available, right from posts, stories, reels, guides, and whatnot, giving you endless opportunities to brand like never before.

Brands Prefer Instagram Over Other Platforms

Here are the latest social media statistics that vouch for the drumming.

  • More than 1.15 billion people actively use Instagram every month.
  • 90% of all users on Instagram follow at least one business account.
  • 83% of Instagram users discover new products and services on the platform.
  • 50% of Instagram users are more interested in a brand when they see ads on Instagram.
  • 59% of micro-influencers believe that they get the best engagement on Instagram.

These Instagram statistics clearly prove its growth ratio. No wonder the world’s biggest brands prefer Instagram over other social platforms to promote their products and services. Reaching out to new customers for building a massive following of brand advocates is now made easier.

Still not convinced? Check out these top 6 reasons why brands prefer Instagram over other social media platforms, and so should you!

1. Tap into the Pool of Mobile App Users

Facebook, Twitter, LinkedIn, and all major social platforms have already gone mobile.

Why is that?

Because more than 54.8% of all web traffic comes from mobile devices, although the number did take a plunge in the last quarter of 2018, but it later regained its pace.

Mobile traffic website visitors statistics

But wait, there’s more to the story. According to a Tech Crunch report, users worldwide spend an average of 4.2 hours on mobile apps per day in 2021.

Several studies also revealed that more people are now spending time on social media using mobile devices. Hence, this proves that mobile internet is trending more and more amongst internet users.

Instagram has always invited more mobile traffic with its smartphone-centric UI. With such easiness, users find Instagram as the most popular social networking app after Facebook. And it’s no surprise that Instagram is the second-most popular platform with 84% engagement.

2. To Increase Brand Reach

Looking at the constant roll-out of exciting features and considering the pandemic’s effect, Instagram’s user numbers are likely to reach new heights.

But then you may wonder why you should care about Instagram when Facebook has over 2.5 billion monthly active users.

Here’s why.

10 million advertisers are using Facebook to reach out to their target audiences. However, Facebook’s new update to their news feed algorithm has made it tougher for advertisers and brands to be seen and heard.

But when compared to Facebook, Instagram has over 2 million monthly advertisers. So, not only do you have less competition on Instagram, but also a greater scope of succeeding with your marketing. Plus, the Reel update of Instagram has the potential to volte-face your branding and make you an overnight sensation, spiking your reach exponentially.

3. To Share Beautiful Visual Content

It shouldn’t come as a surprise that visuals are the best way to communicate and get your message across to people. This is the main reason why marketers prefer using visuals in their social media marketing mix. Instagram wins hands-down when choosing a befitting social platform for such a vivid form of marketing.

Instagram’s news feed is completely filled with interactive visuals. Using a free Instagram scheduling tool can be pretty handy for timely sharing capabilities without distorting the quality.

According to a BuzzSumo study, images posted to Facebook via Instagram get more engagement than those posted directly.

Images post via Instagram

Also, as per Social Media Today’s predictions, Instagram is the fastest growing social platform around the globe. These statistics clearly indicate that Instagram can help you showcase your brand effectively to the world.

However, to get the most out of Instagram, don’t forget to add relevant hashtags to your posts. Hashtags help your posts get discovered by Instagram users through searches to achieve greater visibility by 3x times.

4. To Win Through Instagram Stories

Audiences today want, rather demand, that brands share authentic stories that resonate well with them.

Quite naturally, this compels businesses to embrace storytelling in their conversations with their audiences. And when it comes to storytelling by brands, Instagram is the platform that steals the show.

Instagram Stories have contributed to a 7-10 minute rise in the time spent by an average user on the app daily. Right now, there are more than 500 million daily active users of Instagram Stories.

Instagram stories daily active users

Instagram Stories have opened up a world of new opportunities for brands. Not only can you make use of Geo-location tagging, hashtags, text, and shoppable features, but also run ads on Stories.

Instagram didn’t stop here, though. In 2020, it released a new TikTok-like feature, Reels. It is yet another opportunity for businesses to engage with the vast audience of the platform. Learn how to use Instagram reels for business.

Give it a try and get the best out of your brand storytelling to the audience at large.

5. To Boost Engagement Rates

Did you know that 500 million people are actively using the Instagram platform on a daily basis?

However, it’s not just the sheer number of people that makes brands flock to the platform. Instead, its capability to generate leads with the highest engagement rates on posted content makes it worth the shot.

Here’s what micro-influencers have to say about engagement on Instagram. In a survey by Bloglovin’, 59% of them said that Instagram is the most effective platform for engaging audiences. This survey included over 2,500 micro-influencers as respondents.

Social media platforms for growing engagements

Engagement rate is a key consideration when it comes to selecting influencers for your campaigns. With the growth and popularity of Instagram, there has been a rise in unscrupulous practices too. Some companies offer followers in exchange for a price. However, paid followers are seldom genuine and mostly a combination of fake accounts and bots.

So, when you select influencers for a campaign, more than their follower counts, check out their engagement rates. The higher the engagement rate, the higher the likelihood of an influencer being genuine and authentic.

You can search for relevant influencers in your niche and check their engagement rates, reach, etc. You can also track and measure your campaigns effectively and make any adjustments in real-time.

A Hubspot article says that, even though Facebook has 2x more monthly users, Instagram generates 23% more engagement than Facebook. Hence, it’s the best go-to option for marketers at large.

Now you definitely don’t require a knowledge of rocket science to understand why brands prefer Instagram over other platforms.

6. To Generate Higher Conversion Rates

No matter what kind of a business you run, boosting conversions must be a top priority for you because social media can bring you tons of referral traffic and leads.

According to a study by Shopify, the conversion rate of eCommerce businesses from Instagram is 1.08%.

Not just that, the referral traffic from Instagram results in an average order value of $65.

Avg order value on social media platform

This is way higher compared to Facebook, Twitter, and LinkedIn. But guess what the most surprising part is?

Instagram still delivers such incredible returns even though one can’t use clickable links just anywhere on the platform. Clickable links only appear in bio, shoppable feeds, and stories.

This makes Instagram less spammy for customers and avoids unnecessary click costs for marketers. Undoubtedly, Instagram proves to be a clear winner when it comes to boosting conversions and generating sales.

Final Opinion

Now that you know the real benefits of using Instagram, how do you ensure that you stay ahead of your competitors?

Well, you can easily boost your brand by connecting your Instagram account to SocialPilot and automate the process of uploading, scheduling, and publishing on Instagram, pumping more content out there for more lead generation. Using an Instagram automation tool will save tons of time and effort, giving you the ultimate control of your Instagram account.

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